Alebrijes Taquería — Digital Marketing Management
Toronto, ON | January 2025 – Present
Full digital marketing management for Alebrijes Taquería, a Mexican restaurant in Toronto. Responsibilities include social media strategy and content creation, emotional brand storytelling targeting both the Mexican diaspora and Canadian audiences interested in Mexican culture, seasonal campaign development, and overall brand positioning. Work spans copywriting (in English and Spanish), visual content direction, and strategic growth planning focused on audience engagement, community building, and increasing in-restaurant traffic.