Digital Marketing Management
Toronto, ON | 2024 – Present
Full digital marketing management for Tortaco, a Mexican restaurant brand in Toronto with presence on Instagram, Facebook, and TikTok. Work includes social media strategy, content creation, seasonal campaign development, and community management — including Google review responses written in the voice of the brand's luchador mascot: fun, punchy, and personality-driven. Campaigns like Guac, Sun & Chill and a spring picnic storytelling series reflect the approach: content that's rooted in brand character, not just promotion. Focus areas include audience growth, engagement, and driving physical visits.